In a world of extreme competition, companies that want to remain active in the market need to have much more than a quality product that meets consumer needs.
Therefore, the role of the seller is very important. If you don’t have a qualified sales professional to present to the customer and stimulate the purchase, you are running the risk of losing to the competitor.
But, it is not always easy to hire good salespeople for the position. You need to identify qualities and skills and look in the right places. For this reason, we have separated 7 valuable tips that will help you find the right professional to leverage your sales. Check out!
1. Before hiring salespeople, define a profile
There is no ideal seller profile. Each company has its branch of activities, strategies and organizational culture. The important thing is to define the type of seller suitable for your business.
If you already have salespeople in your company, you can start by looking at the best on your team and listing the characteristics that make them a good professional. It is also important to list unwanted attitudes, clearly defining the profile that will not be part of your sales team.
Once you’ve defined the characteristics you expect from a salesperson and the ones you’d rather avoid, it’s easy to create an ideal profile.
In addition, it is worth remembering that any type of prejudice must be discarded. Look for skills, abilities and professionalism, regardless of color, gender, religion or sexual orientation.
2. Look inside the company
You have to pay attention to the employees. Sometimes the profile of the sales person you are looking for can be found internally.
There are many wasted talents in the market performing functions for which they are not so well suited. Identifying this professional and offering conditions for him to be trained (such as a sales course, for example) can guarantee good results for the business.
In addition, it is a great way to show other employees that the company values its workforce, creating opportunities for them to develop and grow professionally.
3. Be aware of the competition
Another option to build a good sales team is to bring in salespeople from other companies. To do this, you need to be aware of your competitor’s sellers and identify if they fit the profile you want.
But, remember that no professional will change jobs if he is satisfied with the company he works for and the salary he receives. Therefore, you must be willing to make a good proposal if you want to bring a good sales professional to your team.
4. Publicize the vacancy to the market
If there is no one who fits the desired profile within your company or among competitors, the time has come to make your search for new sales professionals public.
There are several ways to advertise available vacancies. One of them is the famous newspaper advertisement. In addition to being a traditional medium with a lot of demand from interested parties, it also has a low investment value.
Another way is to publicize the vacancy in employment agencies. There are several companies that specialize in hiring and outplacement. There are even free sites on the internet that offer this service. All you have to do is access one of them and look for CVs that match the desired professional profile.
Finally, you can use social media as a job advertisement. Create an attractive image, informing the necessary qualities to fill the vacancy, and publish it in the networks that your company is inserted.
Remember that, to be more prominent on social networks, it is ideal to have well-made and attractive ads. In this way, you will be able to convey credibility to your company and attract the attention of more qualified professionals. If necessary, ask for help from a design.
5. Select candidates well
After posting the vacancies, you will start receiving resumes from interested parties. At this point, it is important to read each one calmly and carefully to identify those that do not fit the desired profile and discard them.
Now, with interesting resumes in hand, it’s time to contact candidates by phone for a short conversation. At this time, try to identify the following characteristics of the professional:
- Verbal fluency;
- Availability of work.
Then, schedule an interview with the professionals who seem most qualified to fill the vacancy. Remember that hiring salespeople is a process that requires patience and attention. After all, you’ll want the best to make up your sales team.
6. Prepare the interview
The moment of the interview is fundamental to decide who will be the next sellers in your team. The ideal is to hold a press conference first. In it, you can gather a group of 10 candidates, for example, and evaluate teamwork performance through group dynamics.
But, before starting, introduce yourself, make a brief history of the company, inform about the job conditions and ask them to talk about themselves.
After the collective stage, schedule an individual interview with each of the candidates. It will be at this moment that you will be able to better understand the profile of the professional, his expectations and ambitions.
Have a light conversation. Make the candidate comfortable to talk and show interest in what he says. It is also important to prepare the interview in advance and write down the main advantages of each one right after the process.
Below are some questions you can use.
- Why do you like the sales area?
- Do you help customers? Give examples.
- Are you creative? How has this already helped you sell?
- Are there any sales that you are proud of?
- What are your main strengths and weaknesses?
- Why did you leave your last job?
- Why should this company hire you?
- Do you keep up to date? As?
7. Take precautions before choosing the candidate
Now, you already have enough information to identify professionals who fit the profile your company needs. However, before putting the best candidates on your sales team, you need to take some precautions.
It is important to check references and ask for proof of diplomas and certificates before hiring professionals. This is a way to prove what was said by them in the interview.
In addition, the values of your company must be clear to future sellers, defining what is accepted and what is not accepted.
Regardless of your company’s profile, hiring salespeople who act ethically, honestly and respectfully is of paramount importance for your business. After all, it will represent your brand with customers and ensure that your company’s image is well regarded by the market.