Podcast is a format for transmitting content similar to radio. That is, it is an audio material with the objective of communicating with people in different ways.
Think of the capacity of radio and then the power that the internet adds to all content formats. The podcast is even more comprehensive because it is made on demand and does not have the right time to be listened to.
You can listen to the content at any time of the day, whenever you want; just use a podcast aggregator and press play.
The format is expansive, allowing different forms of entertainment by proposing an informative and educational character, but at the same time informal. The possibilities are diverse and it all depends on who your audience is and what your goal is.
Advantages of the podcast
Investing in creating a podcast is, first of all, investing in brand awareness, being present in all possible digital media and reaching a wider audience.
That is, if you already invest in content marketing strategies, the podcast is a very interesting addition. This is because in addition to creating authority – as blog and e-book content does – the podcast also humanizes the brand. The format literally gives your company a voice.
5 reasons to invest in a podcast for your company
So, answering the main question of this article, “does my company need to create a podcast”: no, your company does not necessarily need to have a podcast.
But it’s really worth getting to know all the benefits that this content model can bring to your career, your employees and your business in general.
Below, we separate 5 reasons to convince you to take the idea off paper:
1. Low production cost
Working with voice is much easier than working with image. When you create a YouTube channel, for example, you need to invest in equipment and a specialized team to produce good quality content.
The production of a podcast, in turn, does not need more than just good audio capture. It’s much faster and much cheaper!
2. Greater reach and more consistent with the current routine
Like it or not to admit it, audio content reaches a much larger audience than text content. This happens because this type of format allows the viewer to consume the content while doing other day-to-day tasks. Meanwhile, watching videos or reading an article demands undivided attention.
The podcast can be present at all times of everyday life; on public transport, in the car, cleaning the house or even shopping.
3. Creating loyalty
Audio content is much more likely to retain consumers. This is because it is a much more humanized, personal and practical way of transmitting information. To understand the size of this impact, just look at radio: new technologies come and go and radio remains one of the main forms of content transmission.
In addition, the podcast, unlike the text, is aimed at a specific niche, which is specifically looking for this format.
4. Variable contents
The podcast provides the creation of more varied content than other platforms, for example. During podcast creation, you can curate content that includes debates, interviews, informal conversations, documentaries, and narration.
The structure of each episode also has more room for different formats, which allows your team to explore more creatively.
In addition to being a broad and diverse communication channel, audio content is also an accessibility solution for people with different disabilities, especially visual impairments.
Being a company that preaches accessibility to all audiences is not just a differential, it is an obligation in the face of social inclusion policies.
What does it take to create a podcast?
Convinced? Now you need to know what it takes to get the project off the ground.
First of all, you need to have a plan . You need to know your audience, your competitors and the topics that are most likely to be successful. The theme needs to be creative and, as we have already mentioned here, this format allows for different forms of content. Think of a chat with a professional in the field, a debate, something more informative or educational, an interview and even storytelling.
Then you’ll need to think about scripting, recording and editing all this material. It doesn’t have to be something very extensive, but it is important that the program has at least one pre-formatted structure.
Finally, you need to take the necessary care to ensure publications with good frequencies and good publicity.