People Management

Training and development: discover 7 reasons to invest in your team

So, check out the following 7 reasons to invest in your team.

1. The team is yours

If your company has gone through a long selection process to bring the best employees into the organization and if they now represent your company in the market, this is a great reason to invest in training. The team is yours! She does not work for her competitor, nor for her supplier.

Employees carry your brand, deal with your customers and operate your machinery. This is reason enough for you to constantly invest in training, as you expect them to do the best job possible. Anyone who wants a good service to be delivered must provide conditions for this to be done.

2. Needs change

Until recently, a sales team was able to do all of its work with a phone and a client calendar in hand. Today, customers’ needs have changed so much and so quickly that it is necessary to be trained at all times so as not to miss any opportunity.

A good example is the use of mobile technologies by companies. From traffic apps to communication tools like WhatsApp, they make the day to day of organizations much easier. There are already courses aimed at sales through the application.

3. Professionals feel recognized

Investing in training and development is a way of demonstrating to employees that the company’s intellectual capital is valued. In this way, they perceive that the institution is willing to invest in them and they feel recognized.

Recognition is paramount in the corporate environment. It is reflected in the quality of work provided and also in the organizational climate. Companies that have a culture based on training tend to have positive effects through a more collaborative and synergistic team.

4. With training and development, productivity grows

To understand the relationship between training and productivity, just compare the results sheet before and after a series of courses offered. And that goes for any area of ​​knowledge. This is a concrete logic, because if your employees have difficulties related to the calculations of Individual Microenterprises , for example, it is important to seek training focused on this need.

With an enlightened team, which had access to theoretical and practical content on a specific question, it is no longer necessary to stop work all the time to clarify some point. You gain with production time, but also with the quality of what is delivered.

5. Offers are good and affordable

Before the internet era, companies could even use the lack of quality courses and high investments as an excuse. But today, with knowledge so widespread and democratized, this argument is no longer true. There are trainings for all tastes and budgets.

It is possible to turn to consolidated companies and business schools for longer demands that require certification, but it is also possible to train yourself through YouTube videos, TedTalks or other platforms that invest in free training. Fortunately, access to knowledge has transcended physical and socioeconomic barriers.

6. Trained people multiply knowledge

When the company invests in the development of a specific employee, it gains with the acquisition of knowledge from him, but benefits the entire company. The trained collaborator does not bring the knowledge and keep it for himself. More and more companies understand the benefits of training multipliers. They learn in the course and train their colleagues later, consolidating their own knowledge.

When this attitude is encouraged internally, employees already go to training with the commitment to bring concrete content that can be shared with colleagues later. There is a much greater commitment and appreciation for training.

7. The issue of added value

A professional enters your company for a certain function, completes his graduation, does a specialization, goes through several sectors and reaches a leadership position. Does he have the same value since joining your organization? Certainly not. He accumulated technical and behavioral attributes, experiences and professional competence that he did not have when he arrived. Now he’s worth more.

The original meaning of the term “additional value” by management and sociology theorists is a little more complex, but it is also related to how much a professional’s working time is worth. Certainly, if a company invests in the training and development of its employees, this means that its value in the market is also differentiated.

No worker feels comfortable spending years doing the same job, in a mechanized and unreflective way. Companies value training because they know that training will make employees optimize and innovate the way they perform their tasks.

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